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Ezoic Ads

February 28, 2023

As part of core web vitals, unused ad inventory is donated to charity while improving your site’s optimization. Win-win.

Charity ads means when there are no advertisers bidding higher than the Ezoic system demands, Ezoic will serve ad impressions for a charity instead.

Charity Ad donations improve your optimization in two ways:

1. Your CPMs remain high over time because you’re not accepting lower bid prices from advertisers.

2. Less collapsing space on the page where ads would fill helps your core web vital score for Cumulative Layout Shift (CLS) which may improve your search rankings.

On average, Ezoic serves 268 million ads for charity each month.

Example charity ad creative:

Note: Political, controversial, or religious advertisements are generally not served.